Chrysler Brand and Eight Mile Style LLC Release Gospel Version of ‘Lose Yourself’ from ‘Selected of God’ Choir | Avail on iTunes

Chrysler Brand and Eight Mile Style LLC Release Gospel Version of ‘Lose Yourself’ from ‘Selected of God’ Choir

AUBURN HILLS, Mich., Aug. 2, 2011 /PRNewswire/ —

‘Lose
Yourself,’ performed by ‘Selected of God’ choir, available for download
on iTunes; Eight Mile Style to donate 100 percent of publishing
proceeds to three local Detroit charities

Chrysler and Eight Mile Style launch the ‘Imported from Detroit Project’

Chrysler Brand and Eight Mile Style LLC, a Detroit-based
publisher of Eminem compositions, have partnered to release a gospel
version of “Lose Yourself,” available now for download on iTunes. The
song is performed by “Selected of God,” the choir featured in the
Chrysler brand Super Bowl commercial “Born of Fire.” Keeping in the
spirit of the “Imported from Detroit” campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities – Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.

The song can be downloaded directly from iTunes (http://itunes.apple.com/us/album/lose-yourself-single/id453175291) for 99 cents. An accompanying music video, not available for download, can be viewed on YouTube:

“The Chrysler brand is firm in its commitment to the City of Detroit and we would like to continue to extend the generosity and goodwill generated from the Imported from Detroit campaign launched during this year’s Super Bowl,” said Olivier Francois
– Chrysler Brand President and CEO and Lead Executive for Marketing,
Chrysler Group LLC. “This new rendition of Lose Yourself is very moving,
it is meant to inspire the listener from within and it perfectly
captures the emotion felt in the Born of Fire commercial.”

“Eight Mile Style is honored to be part of this project that gives back to the City of Detroit,” said Jeff Bass, Principal of Eight Mile Style LLC. “By using the ‘Selected of God’ choir as its ambassadors, the ‘Imported from Detroit‘ movement now has more meaning than ever – never give up, always give back.”

In keeping with the spirit of the Imported from Detroit campaign, Eight Mile Style will donate 100 percent of all publishing proceeds from each song download to three charities:

Abayomi Community Development Corporation – www.abayomicdc.org
The Yuinon – www.yumentor.com
Robert S. Shumake Scholarship Foundation – www.shumakerelays.com

Imported from Detroit Project

Chrysler
Brand and Eight Mile Style have also announced the launch of the
“Imported from Detroit Project” (IFD). The IFD Project is a website
created to highlight events and activities that promote the City of Detroit. The website will be updated regularly and will incorporate social media elements such as Twitter (www.Twitter.com/IFDProject) and Facebook (www.Facebook.com/IFDProject). For more information, visit www.IFDProject.com.

Born of Fire

“Born
of Fire” debuted at the 2011 Super Bowl and was designed to generate a
conversation about the Chrysler brand and the new 2011 Chrysler 200
sedan. The two-minute commercial, which was also a Super Bowl first,
ignited a spark throughout the United States,
as many felt a connection to the attitude and work ethic portrayed in
the scenes and narration. The spot reflects where the brand is headed
and pays tribute to its industrial roots. While the commercial focused
on Detroit, in many ways, it encapsulated the spirit of the country and the comeback of the Chrysler brand and Chrysler Group.

The
Chrysler brand chose the song, “Lose Yourself,” because the lyrics
speak to the ability to do anything we set our mind to do. The Chrysler
brand, the company and its employees have adopted the principle that
failure is not an option.

Born of Fire also revealed the tagline for the brand, “Imported from Detroit,”
created to convey the message that one does not have to cross an ocean
to obtain luxury – it’s available right here and evident in the Chrysler
brand product lineup.

About Abayomi Community Development Corporation (www.abayomicdc.org)

The Abayomi Community Development Corporation (“Abayomi”, a term from the Yoruba tribe in West Africa
which means “a pleasant meeting place”, pronounced a-ba-yo-mee), is a
501(c)(3) human services nonprofit organization serving the metropolitan
Detroit area. Abayomi has provided community & economic
development, education, and recreation programs to over 8,000 youth and
families in the far Northwest and metropolitan Detroit area for over 10
years. Our goals are to establish an awareness of the value of family,
improve socioeconomic conditions and increase the level of dignity and
personal achievement within the Detroit community.

About The Yuinon ( www.yumentor.com)

The Yuinon (pronounced “union”) Inc. is an innovative, faith-based, holistic youth development organization founded in Detroit
in 2003. Our youth development philosophy is rooted in relationship.
More so than a program, a lasting relationship by a caring adult with a
youth has proven to be the most effective way to truly encourage and
support them. This approach has enabled us to maintain contact with
youth that we have engaged in various capacities including: prevention
programs, conferences, seminars, youth groups, and recreational
outreach. We have provided such services for thousands of youth since
our inception through partnerships with schools, community groups,
juvenile detention centers, and churches. We are excited that we can now
count the U.S. Department of Education as a partner willing to be a
resource that enables us to support three hundred 4th-8th graders in Detroit with mentors who will help give them a foundation for success!

About Robert S. Shumake Scholarship Foundation (www.shumakerelays.com)

The
Robert S. Shumake Scholarship Relays is a premier class A track and
field competition for high school students across the nation. Its unique
model is unprecedented in that it has a dual focus. The Shumake
Scholarship Relay competition highlights both athletic ability and
academic achievement. Prizes are awarded to the athlete on each team
with the highest grade point average, teams with the highest score at
the end of the meet and athletes who place 1st through 8th. Since 2005,
over 2,000 athletes (boys and girls) representing over 65 teams
participated in this track and field event. This year an estimated 80
teams will participate with over 2,500 athletes.

About Selected of God Choir

Larry Callahan and Selected of God is a community-based choir affiliated with Praise Tabernacle in Grosse Pointe, Mich. In October 2008,
Selected of God became an award winning choir by being named the Best
Small Choir in the Detroit Region at the How Sweet the Sound
Competition. Their travels include churches and concert halls across the
Midwest and South, numerous churches and venues in their home city, Detroit.

About Chrysler Brand

The
Chrysler brand has delighted customers with distinctive designs,
groundbreaking technology, craftsmanship and intuitive innovation – all
at an extraordinary value – since the company was founded in 1925.

The
Chrysler brand continues that tradition in 2011 with a rejuvenated,
stylish, well-crafted product lineup. Every 2011 vehicle the brand sells
is all-new or significantly redesigned and engineered from the ground
up. This succession of innovative product introductions propels the
brand’s standing as the leader in design, engineering and value. “Design
with purpose” puts the premium for the Chrysler brand in the product,
not the price.

The new Chrysler Town & Country minivan, the best-selling minivan in the United States
in 2010, leads the way with a new powertrain offering best-in-class
horsepower; an all-new, exquisitely crafted interior that includes
improved Stow ‘n Go® seating; an updated, elegant exterior design and
over 40 standard safety and technology features on every model,
including SafetyTec which includes blind spot monitoring, rear cross
path detection, ParkSense® rear park assist, ParkView® rear back-up
camera, rain-sensing wipers and SmartBeam headlamps. The Chrysler Town
& Country minivan has won the R.L. Polk Loyalty award an
unprecedented 10 times in-a-row.

The
new 2011 Chrysler 200 sedan and Convertible offer elegant styling
within a vehicle segment often noted for its “sea of sameness.” A
stylish new exterior and all-new interior will wow consumers with its
craftsmanship, high-quality materials and understated elegance. The new
powertrain and major suspension overhaul provides a confident, spirited
driving experience. Every safety feature is standard on the 200 sedan
and 200 Convertible, and all models are packed with standard features at
a price that offers customers a remarkable value.

With
its elegant proportions and head-turning style, the all-new 2011
Chrysler 300 takes the “most award-winning new car ever” to new heights –
combining the best of the nameplate’s 56-year history with world-class
craftsmanship, execution and upscale materials. Unmistakable proportions
with added design, refinement and a more tailored appearance provides
the all-new Chrysler 300 sedans with distinctive styling. By combining
world-class accommodations with American style, the all-new Chrysler
300’s interior features an expressive and elegant design with authentic
materials, passenger comfort features and precise fit and finish. The
2011 Chrysler 300 sedans deliver grand-touring performance and
world-class handling with efficient powertrains and new
second-generation E-segment chassis architecture. Customers will feel
connected, comfortable and secure with state-of-the-art connectivity,
infotainment and more than 70 safety and security features. The iconic
vehicle of the Chrysler brand sets the new standard for American sedans.