“Music Mixer” Allows Visitors to Put Their Own Unique Spin On an Alicia Keys Hit

NEW YORK, June 28, 2011 /PRNewswire/ — The Sony Wonder Technology Lab, a four-story interactive technology and entertainment experience in midtown Manhattan, today unveiled Music Mixer, its latest interactive exhibit featuring 14-time Grammy® Award-winning recording artist Alicia Keys.  

This highly interactive experience allows visitors to put their own spin on the Alicia Keys
hit, “Empire State of Mind (Part II),” using a variety of instrument
tracks in genres ranging from Hip-Hop to World.  By manipulating a set
of three-dimensional “audio blocks” on an interactive table, visitors
work together to create a whole new mix, while learning about the
characteristics of different instruments, effects and musical styles. 

“Our
mission has always been to inspire kids to learn about technology and
entertainment in a hands-on setting, and there is no better example of
that than the music experience we are opening today,” said Karen Kelso, Executive Director of the Sony Wonder Technology Lab.

“In
creating this new experience, we wanted to give kids an opportunity to
explore music in a fun and engaging way.  To be able to introduce kids
to the many different ways a song can be interpreted and inspire them to
embrace cultural diversity in music is truly a gift, and we are so
grateful to the immensely talented Alicia Keys for her participation and enthusiasm.”

Music Mixer was
developed by the Sony Wonder Technology Lab in partnership with Big
Show Construction Management (construction management), James
Hollingsworth Design (exhibit design), Three Byte Intermedia, Inc.
(media hardware and systems integration) and Unified Field (interactive
programming design and development). Available Light and SH Acoustics
provided lighting and acoustic/audio design consultation, respectively.

The Sony Wonder Technology Lab is a free, four-story, interactive technology and entertainment experience for all ages. Located in mid-town Manhattan,
SWTL inspires creativity in a high-quality, engaging, and
family-friendly learning environment. By inviting visitors to experience
the latest technologies in a hands-on setting, SWTL nurtures curiosity
while awakening visitors to their own talent and potential. Through its
permanent exhibits and innovative programs, including Sci-Tech
workshops, ongoing screenings and associations with well-respected local
non-profit and educational institutions, SWTL aims to educate and
cultivate the next generation of leaders in media, science, technology
and the arts. For more information, visit www.sonywondertechlab.com.

Sony Corporation of America