Weight Watchers® set to Turn Heads With new TV Ad
LONDON, January 1, 2012 /PRNewswire/ —
Weight Watchers UK has joined forces with Alesha Dixon to create a pop anthem which puts members’ weight loss success centre stage.
The song, which plays out for the duration of the three minute TV ad, marries members’ weight loss insights, all of whom have successfully lost weight on the Weight Watchers ProPoints® plan and is performed by Alesha Dixon to create an uplifting anthem of confidence and self expression.
One hundred and eighty Weight Watchers members feature in the pop video style ad, in which Alesha plays a cameo role. Alesha Dixon says: “These women and men are the real stars of the show. To continue, please click “MORE”!