From the Studio to the FYP: Why Today’s New Soul and R&B Stars Need a Digital Headstart
The road to the success of soul and R&B artists has been transformed. Where radio rotation, live shows, and co-signs by good people formerly determined the level of breakthrough, nowadays the breakthrough may occur on a vertical screen. Such platforms as TikTok have turned into the new testing ground – where raw talent is paired with algorithmic amplification.





