Mary J. Blige Joins Cricket to Support Breast Cancer Awareness | Starts New Campaign
Breast Cancer Awareness
~ Together Donate $10,000 Towards Screening and Research
~~ Integrated Muve Music and Social Media Campaign Will Ignite Word of Mouth
SAN DIEGO, Oct. 14, 2013 /PRNewswire/ — To help educate women in need, as well as provide funds for breast cancer screening and research, Cricket Wireless joins Mary J. Blige in support of Susan G. Komen for the Cure during Breast Cancer Awareness Month. Cricket and Mary J. Blige (through Verve Records) will donate $10,000 to Susan G. Komen for the Cure in San Diego County, and Cricket will feature Mary J. Blige on its Muve Music service, calling on fans to download her music as part of a special music and social media campaign beginning today through November 3.
All women should educate themselves about preventative measures they can take to avoid breast cancer. Research shows that African-American women and Latinas are less likely to learn about these important preventative measures through traditional news and information channels. To reach this vital audience, Cricket and Blige will invite followers over the next three weeks to join the breast cancer awareness and prevention conversation by offering informative links and breast cancer education trivia on Facebook and Twitter using hashtag #Muve4theCure.
“Music is powerful and healing in so many ways, and having the right information at the right time is also important. Across the country, African-American and Hispanic women are not getting the care and treatment they need often because they are uninformed,” said Mary J. Blige. “An alarming number of these women are dying, and we can help to improve their chances of survival. I am working with Susan G. Komen and Cricket during October to help inform women about powerful early detection measures, such as getting a mammogram. Please join me in supporting this worthy cause, and let’s find a cure.”
“Cricket and Muve Music are proud to support Breast Cancer Awareness Month,” said Randy Newman, pacific regional general manager for Cricket. “We’re excited to help raise awareness, along with Mary J. Blige, about understanding and mitigating the risks of breast cancer.”
“This partnership is happening because both our organizations believe in the power of music to make a difference in the lives of the women listening,” said Laura Farmer Sherman, executive director of Susan G. Komen for the Cure in San Diego County. “The funds raised through this promotion will save lives and support us in helping uninsured women in our county get access to free treatments and services.”
Follow Mary J. Blige, Susan G. Komen and Cricket, and their efforts to raise breast cancer awareness online, through a series of social media messages at twitter.com/maryjblige twitter.com/komensandiego or