Ne-Yo, Wendy Williams and More to Partner with NIVEA for National PDA Day
In Celebration of National PDA Day and to Mark the Start of the Summer Season of Love, NIVEA Executes Series of Events in Nearly a Dozen Cities
Details on Events in All Cities Available at NationalPDADay.com
NEW YORK, June 20, 2012 /PRNewswire/ — ‘Tis the season of hand-holding, hugging and kissing – and, of course, public displays of affection. Studies show that Americans feel and show more love and affection for one another during the summer months. So, timed to the start of Summer 2012, NIVEA has partnered with Grammy-Award winning recording artist Ne-Yo, television talk show host Wendy Williams and NIVEA Ambassadors Bill and Giuliana Rancic to expand the year-long NIVEA Million Moments of Touch movement and celebrate National PDA Day on June 20 – not coincidentally the first day of summer.
As part of the celebration, NIVEA will host a series of events in New York, Los Angeles and nine other cities across the country to encourage couples to get out in the open and show their affection for one another. For additional information about the PDA Day celebration, visit “>www.NIVEAusa.com
About Beiersdorf AG
NIVEA is owned by Hamburg, Germany-based Beiersdorf AG, a leading manufacturer of branded consumer products for skin and beauty care, with over 125 years of experience in research and development, and a strong global presence. The company produces leading international brands such as NIVEA, Eucerin, la prairie, Juvena, Labello, 8×4, Futuro, Florena, Hansaplast/Elastoplast and Tesa. For more information, visit