CeeLo Green Heads to the Studio with Purrfect the Cat to Put Spin on A New Jingle

A Purr-fect Fit: CeeLo Green And Purrfect The Cat Remix Meow Mix® Cat Food Jingle
 

 
CeeLo Green, Recording Artist and Mentor on NBC’s Hit Show “The Voice,” Heads to the Studio with Purrfect the Cat to Put a New Spin on One of America’s Most Memorable Jingles


LOS ANGELES, May 4, 2012 /PRNewswire/ — Talk about the cat’s meow! CeeLo Green, Grammy® Award-winning recording artist and star of “The Voice,” is releasing his most cat-tastic collaboration yet – a remix of the famous Meow Mix® cat food jingle with his Persian kitty, Purrfect the Cat. In true purrfect timing, the remix will drop as the jingle has returned to television after a 16-year hiatus. The remix, featuring the famous “Meow, Meow, Meow, Meow” lyrics, will be available on www.MeowMix.com starting today, and for each download of the song, one pound of Meow Mix® cat food will be donated to Pets Are Wonderful Support, Los Angeles (PAWS/LA) for pets in need.

“Purrfect was thrilled to hear about this new deal with Meow Mix cat food,” said CeeLo Green. “That sultry purr of hers is perfect for a modernized remix of the iconic Meow Mix jingle. Watch out cats!”

The feline sensation that is Purrfect the Cat has been sweeping the nation since the cat’s debut on season two of “The Voice.” CeeLo adopted the cat to keep him company in Los Angeles, as he continues to guide his team to the finals. In honor of their strong bond, the Meow Mix® brand is helping the pair give back to the pet community by pledging to donate one pound of cat food for each download to PAWS/LA, with the goal of donating up to 12,000 pounds of cat food. PAWS/LA is dedicated to preserving the loving bond between people and their companion animals, by providing assistance to low-income seniors and people disabled by a life-threatening illness, in order for them to keep and care for their pets. This donation will feed all of PAWS/LA’s cats for one year!

Purrfect’s instant popularity even spread to Twitter, reaching more than 50,000 followers to date. If fans of both Purrfect and the Meow Mix jingle still can’t get enough after the download of the newest CeeLo tune, the jingle is available as a ringtone as well on “>www.delmontefoods.com.


Del Monte. Nourishing Families. Enriching Lives. Every Day.®

Kelton Research

Kelton Research is a full service market research consultancy with offices in Los Angeles and New York. Kelton serves as a strategic partner to both Fortune 500 corporations and smaller companies, utilizing a wide range of qualitative and quantitative methodologies to drive tactical recommendations for clients. For more information about Kelton’s services, please visit

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