Janet Jackson to be Featured in Blackgama’s “What Becomes a Legend Most?” Campaign
Janet Jackson is Announced as First
Legend to be Featured for the Second Consecutive Year in Blackglama’s
Renowned “What Becomes a Legend Most?” Campaign
NEW YORK, Aug. 24, 2011 /PRNewswire/ — Blackglama is pleased to announce that Janet Jackson
will be the first legend to be featured for the second year
consecutively in the brand’s iconic “What Becomes a Legend Most?”
advertising campaign.
“It
became clear in our discussions of who the Legend should be this year,
that continuing the momentum with Janet made complete sense,” says Joe Morelli, CEO of Blackglama. “She embodies glamour, luxury and sophistication, everything that Blackglama stands for.”
Unquestionably a legend in the world of entertainment, Janet Jackson‘s albums, including Control, janet, All For You and Number Ones,
have sold over 100 million copies worldwide and her most recent “JANET
JACKSON Number Ones; Up Close And Personal” World Tour broke box office
records making her one of the best-selling female artists of all time.
She is the only recording artist to have Grammy™ nominations spanning
the categories Dance, Pop, Rap, Rock and R&B. Janet is also an
accomplished actress, with starring roles in television and film
including Poetic Justice, Nutty Professor, Why Did I Get Married?, Why Did I Get Married Too? and For Colored Girls.
Last year’s campaign thrust Janet Jackson
amongst some of the world’s most legendary entertainers who have
starred in the popular Blackglama “What Becomes a Legend Most?”
campaign. The initiative was revived by noted advertising agency Laspata
DeCaro, and ads were photographed by Rocco Laspata.
“The primary difference is that the initial campaigns were focused on a singular image – a legend and a coat,” says Charles DeCaro.
“Our recent branding iterations have evolved imparting a distinct
fashion sensibility. Multiple images showcase innovative designs and the
relevant multi-faceted ways Blackglama – as a product – can be
appropriated.”
The first ad debuts in the September issue of W Magazine.
About Blackglama
For
over 40 years, Blackglama has been world-renowned for providing the
finest, most luxurious and exclusive ranch-raised natural black mink.
Blackglama mink is distributed exclusively through American Legend
Cooperative based in Seattle, Washington and sought after by manufacturers, retailers and consumers globally. All Blackglama mink comes from Origin Assured™ farms.
