WATCH NEW VIDEO! Singer Elijah Rock to Release “Gershwin For The Soul” in Spring 2016

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Award-Winning Triple reat Entertainer Elijah Rock Shifts Focus To Music
With Unique Contemporary Gershwin Salute On Heels of Hit Musical

IndieGoGo-Funded EP “Gershwin for the Soul” Traditional Jazz Pop Project To Be Recorded In September With Band Headed By Musical Director/Pianist Kevin Toney Featuring All-Star Musicians John B. Williams (bass) – Terry Wollman (guitar) Greg Paul & Rayford Griffin (drums)

(Los Angeles, CA – August 10, 2015) Long-dedicated to upholding and aligning himself with the first class carriage and aesthetic of timeless entertainers from the past, singer/actor/dancer Elijah Rock is in the final stages of preparation to bring a contemporary and decidedly African American twist to the music of George & Ira Gershwin with his forthcoming recording project, Gershwin for the Soul.

Cleveland-born NAACP eater Award-winning triple threat Rock is sailing into the studio on wings of glowing reviews for his stage performance of the character ‘Crooner’ in “Words by Ira Gershwin.”

Elijah Rock began singing at age 13. three years later, he was already singing Gershwin songs from “Porgy & Bess.” An alumnus of e Cleveland Institute of Music, Rock was not only steeped in musical theater, art song and the classics, they swiftly became his passion. Rock states, “I once asked Quincy Jones during a program at UCLA, ‘Why aren’t there more brothers doing traditional stu? He just looked at me and said, ‘Well, I guess it’s you, brother.’”

Rock – whose resume boasts a decade and a half of acclaimed across the board accomplishments in stage, film and television – understands that for the success of his musical mission long term and for Gershwin for the Soul immediately requires a delicate balance of tradition in a contemporary context. He found the perfect collaborator in music veteran Kevin Toney whose work as a keyboardist, composer, arranger, author, educator and co-founder of the `70s R&B Jazz group The Blackbyrds provides the optimal springboard for Rock to bounce concepts off. They first worked together with Toney as the Musical Director of “Words by Ira Gershwin.” Now they are molding key arrangements of Toney’s from that stage production for an album aiming to make the classics modern all over again.

“Kevin Toney is a virtuoso and an award winning musician whose experience speaks for itself,” Rock says. “In rehearsal, he was very supportive, determined for us to nd our sound. I trust him with a project that has to meet a certain standard.

Kevin’s arrangements for ‘Words’ weren’t written as a score, even though they were for a musical play, so the music doesn’t come o as show tunes which is a unique situation. We brought our authentic creative selves to the material and, in that, it became uniquely ours. I had such an intimate experience with Kevin along with bassist John B. Williams, drummer Greg Paul and guitarist Terry Wollman. We spent two months working everything out for the show. And now we’re tailoring choice material for my new album.”

Elijah Rock’s Gershwin for the Soul will be filled with ashy perennials such as “Fascinatin’ Rhythm,” “Shall We Dance,” “I’ve Got Plenty of Nothing,” “Long Ago and Far Away,” “They All Laughed” and “How Long Has is Been Goin’ On.” However, it is ballads like “Isn’t it a Pity” and “Love Walked In” in which the fuller, richer measure of Rock’s voice will be revealed anew.

“Before this experience, I hadn’t really embraced the balladeer aspect of my gift,” Rock muses. “It was about me being vulnerable enough to know I could do it. It’s been an interesting transformation for me. The first three songs I had to sing in ‘Words by Ira Gershwin’ were all down tempo ballads. at’s not normal in a concert setting. To connect to those songs and make them unique every single night transformed me. I fell in love with the space in between the notes…the simplicity of telling the story…the space for introspection and that moment to moment feeling of the lyric. I’m so comfortable now that I love singing ballads more than I do up tempo material. And it’s making my fans even more beloved.”

Rock hopes to woo singer Cecile McLorin Savant – a kindred spirit in the revival of timeless vocal style (popular for her rendition of Bert Williams’ early 1900’s song, “Nobody”) – to sing a duet. An additional bonus will be one original composition of Rock’s entitled “New York City Springtime,” a mid-tempo swing tune about a guy flying back into town with more swagger than he had when he left with his sights set on the girl he never had the guts to talk to…until now.

Elijah Rock views his work in the context of an exciting and timely trend back toward all around excellence.“Look at Misty Copeland,” he says. “She’s become a major star by committing herself to the classic form of ballet. Now she’s going to Broadway and beyond. Me, I committed myself to the strain of bel canto singing as taught by one of the pure blood lines of Spanish operatic tenor Manuel Garcia, Russian baritone Vladimir Chernov at UCLA.”

Ultimately, Elijah Rock will be wowing longtime lovers of Gershwin music while hopefully cultivating a new younger audience with his all-around showmanship, singing and even his paddle-n-roll style of tap dancing – lost arts all that have found in Rock a tireless cultural savior.

“I believe there is a cross demographic that this music will serve,” Rock concludes. “I am grateful to Tony Bennett and Lady Gaga for their success in keeping the music relevant to today’s pop world. Uncanny as the pairing may seem, it’s working and the people are coming out – from her fans she lovingly calls her ‘monsters’ to the blue hairs that grew up with Mr. Bennett…who will be 90 next year and still singing fantastic! For people to perform their craft
with that level of consistency and longevity, their foundation must be rooted in fundamentals.

IndieGoGo Campaign

https://www.indiegogo.com/projects/you-can-help-create-elijah-rock-s-gershwin-album#/story

www.elilahrock.net

Inque Public Relations

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