Chili’s Goes Back to the ’90s With Boyz II Men to Create New Version of the Brand’s Iconic Jingle | WATCH NEW VIDEO!

Chili’s Goes Back to the ’90s With Boyz II Men to Create New Version of the Brand’s Iconic Baby Back Ribs Jingle

The fan-favorite grill and bar has partnered with one of the most popular groups from the ’90s to create a new version of its jingle

DALLAS, Nov. 14, 2023 /PRNewswire/ — I want my baby back, baby back, baby back… we all know how it starts and now, it’s stuck in your head. To celebrate this famous Chili’s jingle more than 25 years after it entered the zeitgeist, Boyz II Men today released their own rendition of the jingle aptly titled “I Want My Baby Back.” The group’s harmonizing skills led many to believe they were the original vocalists of the jingle, so finally, Boyz II Men got a chance to give the original a smooth ’90s-inspired makeover.

“The original Baby Back Ribs Jingle and our fourth studio album Evolution were both released in 1997. This was an unforeseen connection that bonded us to Chili’s and the jingle that year,” said Boyz II Men. “It feels natural for us to re-release the Baby Back Ribs Jingle and pay homage to Chili’s legendary menu item in a nostalgic way. We are excited for our and Chili’s fans to have ‘I Wany My Baby Back’ replaying in their minds for yet another decade.”

The jingle serves as the basis for advertisements that will run across streaming services, online and social media throughout November. In addition, fans are encouraged to use the ‘Duet’ feature on TikTok to add their own flair to the jingle or add it to their favorite playlist on Spotify. For those looking to get their hands on a piece of history, a limited-edition vinyl — featuring the Boyz II Men version of the jingle — and a ’90s-inspired Boyz II Men tour t-shirt are available for purchase via the Chili’s Online Merch shop.

“We are embracing our history and the things that make Chili’s such a beloved brand,” said Chili’s Chief Marketing Officer, George Felix. “This reboot is certainly part of that push as we’re paying respect to the original jingle while having Boyz II Men lend it their Grammy-winning sound. We can’t wait to watch our fans make their own versions of the jingle on TikTok!”

Learn more about the campaign at chilis.com/ribs.

(L-R: Wanyá Morris, Shawn Stockman, Nathan Morris)

SOURCE Chili’s Grill & Bar

MORE News on T.U.M.S.!

Lalah Hathaway Releases New Single "I Am" | LISTEN! New Album "VANTABLACK" Drops June 14th, 2024
Legendary Singer Freda Payne Releases New Single "Just To Be With You" (Golden Promises Mix) | LISTE...
Gospel Singer/Actress Christina Bell Releases New Single "Still Holding On" | WATCH NEW VIDEO!
R&B Singer Chris Gees Releases New Single "Try Love" | LISTEN!
Dutch Producer The Packxsz Releases Remix of Groove Theory's "Tell Me (The Packxsz Bump Mix)" | LIST...
Keke Palmer to Partner with The SRG-ILS Group for New Music Release in Early Summer 2024
R&B/Jazz Saxophonist Isaac Edwards Releases New Single “With You” | LISTEN!
UK R&B Singer Lewis Edwards Releases New Single "If I Couldn't" | LISTEN!
NEW VOICES: R&B Singer Katrina Carson to Release New Single "Selfish" on June 7th, 2024
Christian/R&B Singer TreVante Releases New Single "Remember" | LISTEN!
The Jeremy Ledbetter Trio to Release New Project "Gravity" on Sept. 13th, 2024
Pianist/Keyboardist Jesse ”JTJazz” Thompson Releases New Single "Late Nite" feat. Saxophonist Judah ...
Big O Holdings LLC and Sony Music Publishing To Administer Otis Redding Catalog
Brazilian Jazz Pianist/Vocalist Eliane Elias to Release New Album "Time And Again" on June 28th, 202...
Jazz Vocalist Synia Carroll Releases New Album "Water Is My Song" | LISTEN!
R&B Singer Roderick Harper to Release New Single "Love Is In The Air" on May 31st, 2024
Milton Nascimento and esperanza spalding to Release New Collaboration "Milton + esperanza" on August...
Terri Green Presents The Weather Girls & New Single "Supa Luv" | LISTEN!
22-Year-Old Trumpeter Summer Camargo Releases New Debut Album "To Whom I Love" | WATCH NEW VIDEO!
Jazz Keyboardist Oli Silk Releases New Album "In Real Life" | LISTEN!
R&B Singer MONIFAH Releases New Single "TESTIFY" | LISTEN! New Album "Grace at Midnight" Coming in F...
Kenny G to Publish Memoir "Life In The Key Of G" with Blackstone Publishing on Sept. 24th, 2024
Aderemi Kabaka's Rare Album "Roots Funkadelia" to be Released on June 7th, 2024 | LISTEN!
Glasshaus Presents Bilal feat. Questlove, Common, Robert Glasper, & Burniss Travis - "Live at Glassh...
Legendary R&B Group The Spinners Releases New Album "Full Circle" | LISTEN!
U.K. Songstress Gabrielle to Release New Album "A Place in Your Heart" on May 10th, 2024 | LISTEN!
Saxophonist Evan Carydakis Releases New Single "Paradise Beach" | LISTEN!
Singer Fred White to Release Cover of Classic Hit "People Make The World Go Round" on May 10th, 2024...
Violinist Alexa Torres & Her Quartet to Release New Album "In Situ" on June 14th, 2024
Vocalist Milton Suggs & Pianist Michael King to Release New Project "Pure Intention" on July 12th, 2...
Guitarist Keith Andrew to Release New Single "Sapphire Cove" on May 31st, 2024 | LISTEN!
Gospel Singer Tasha Cobbs Leonard to Release New Book "Do It Anyway: Don’t Give Up Before It Gets Go...
Producer Eric "E Will" Williams with R&B Icons Coko and K-Ci Hailey Release New Single "Crazy For Yo...
Trumpeter/Singer Jeremy Turgeon Releases New Single "Turned It Around" | LISTEN!
Reggae Legend Beres Hammond Releases New Single "Let Me Help You" | LISTEN!
Music Legend Maurice White’s Final Recordings "Manifestation" Coming May 3rd, 2024 | WATCH & LISTEN!
Lalah Hathaway Releases New Single "So In Love" | WATCH NEW VIDEO! New Album "VANTABLACK" Arrives Ju...
Pianist Nduduzo Makhathini Releases New Single “Izinkonjana” | LISTEN! Announces New European & U.S....
NEW VOICES: Dallas Based R&B Singer Eve Rosja Drops New Single "In The Middle of the Game" | LISTEN!
Jazz Sax Legend John Klemmer Releases New Album “Chateau Love” | LISTEN!