“The LeBrons” All-Star Cast to Include Niecy Nash,
Appearance by Drake, Music by Ali Dee, Top Talent from Across Animation
Business

“The LeBrons” All-Star Cast To
Include Niecy Nash, Appearance By Drake, Music By Ali Dee, Top Talent
From Across Animation Business.
New, animated Web series from LeBron James is creative collaboration
from LeBron James, his company Spring Hill Productions and Believe
Entertainment Group, with production produced by Dru Dog Productions and
story and design from House of Cool.

New York, NY (PRWE February 19, 2011

“The LeBrons”,
the new, original animated Web series soon-to-be-launched by LeBron
James through his production company Spring Hill Productions and New
York-based digital entertainment company Believe Entertainment Group
today announced the all-star voice cast for the show and the production
team led by Dru Dog Productions, comprising renowned, top talent from
across the animation business.

“The LeBrons” is a family entertainment show designed to provide
positive messages to today’s youth and young adults and features four
characters – KID, WISE, BUSINESS and ATHLETE – that were originally
inspired from a series of Nike television commercials starring LeBron
James. The show will tackle a wide variety of subjects, including
family, teamwork, friendship, giving back to the community, staying in
school, staying out of trouble, and more, all done in an edgy, fresh and
relatable way.

Niecy Nash, last seen on The Style Network’s home makeover show,
“Clean House,” and as a celebrity correspondent for CBS’ “Entertainment
Tonight” will be the voice of GLORIA, the mother figure of “The
LeBrons.” Niecy just recently announced plans to partner with TLC for a
two-hour wedding special following the bride-to-be’s upcoming nuptials
to fiancé Jay Tucker.

“When I was asked to be a part of this project I jumped at the
chance!” said Niecy Nash. “I’m a fan of LeBron’s and I was interested
in seeing him in a different light, not to mention the fact my arm
didn’t have to be twisted to play the only woman in a male dominated
world! I love it!”

Grammy nominated record artist Drake (“Thank Me Later,” 2010) will be featured in an episode of “The LeBrons” as himself.

Music producer/writer/performer Ali Dee Theodore (“Ali Dee”) and his
company DeeTown Entertainment will write and produce the music for “The
LeBrons,” including the show’s opening theme song. Since 2005, Ali Dee
and the Dee Town team have contributed music to 27 #1 box office movies,
and are known for writing and producing music and soundtracks for films
and artists including Night at the Museum (1 and 2), Transformers,
Speed Racer, Alvin and the Chipmunks (1 and 2), Hannah Montana the
Movie, The Jonas Brothers, Mary J. Blige and Natasha Bedingfield, among
others.

Andrew “Big Kish” Kishino also contributed original episode scores and LeBron commercial spots.

The voice cast for “The LeBrons” is an accomplished group of actors
with decades of experience and a deep footprint in some of the best in
animation, film and video games. Voice cast for The LeBron family
characters include Wesley Jonathan (What I Like About You, Roll Bounce,
Crossover) as KID LeBron, Alex Desert (Swingers, High Fidelity, The
Avengers: Earth’s Mightiest Heroes) as WISE LeBron, and Dempsey Pappion
(War of the Worlds, Fun with Dick and Jane, Post Grad) as ATHLETE
LeBron. LeBron himself will be the voice of BUSINESS.    

Additional cast includes Michael Bell, known for myriad animated,
film, and video game roles from The Transformers: The Movie and Tangled
to Rugrats and Cars, Dave Fennoy (Mafia II, Starcraft II: Wings of
Liberty), Tanja Gold, Andrew Kishino (Kung Fun Panda, G.I. Joe:
Renegades), Adam McArthur (Scooby-Doo! Spooky Camp Stories, El Dorado),
Aileen Ong (Jawbone) and Jason Weaver (vocals for Simba in The Lion
King, The Jacksons: An American Dream, Smart Guy).

New agency, Los Angeles-based Dru Dog Productions managed physical
production for “The LeBrons.” Dru Dog was co-founded in 2010 by Andrew
Egiziano and Nicholisa Contis and builds on their extensive experience
in animation production and film development.

“This has been an amazing state-of-the-art production, developing a
cast of dozens of characters in a way that created lifelike facial
expressions and more realistic dialogue from an animated series,” said
Andrew Egiziano, Co-Founder of Dru Dog Productions. “We’ve also been
fortunate to have HP and Intel as title brand sponsors of the show.
They’ve helped provide the technology that has made a lot of the
production possible. It all makes for tremendously believable and
likeable characters that will yield a truly entertaining series to
watch.”

The creative team for “The LeBrons” included top talent from
throughout the animation business. To create the unique and exciting
visual world of “TheLeBrons,” DruDog called upon director Ido Gondelman
in collaboration with Ricardo Curtis, and his imaginative company, House
of Cool, Inc. Mr. Gondelman and Mr. Curtis developed the original ideas
from writers Nick Holly and Fred Goss into the rich, character-driven
stories of “The LeBrons.” Under the vocal direction of voice actor and
coach Michael Bell, the voices spring to life with a natural
storytelling ambience. Dru Dog utilized the support and resources of the
animation house Digital eMation, in Seoul, South Korea, precision
edition was provided by Andy Tauke (Seth MacFarlane’s Cavalcade of
Cartoon Comedy) and post-production was done by Hacienda Post (SpongeBob
Squarepants, Samurai Jack) in Los Angeles.

“We knew it would be critical to have this kind of world class team
assembled in order to realize LeBron’s vision for the show,” said Dan
Goodman and William H. Masterson III, co-Founders, Believe Entertainment
Group. “He’s pushing the boundaries and together we’re helping to forge
new ground in the digital entertainment space.”

Believe Entertainment Group will finance, sell and distribute the
10-episode digital series and partner with LeBron James and Spring Hill
Productions on sales and all business efforts for the show, including
engaging brands and delivering the show to James’ massive social network
and LeBronJames.com. “The LeBrons” will live on a YouTube channel at
youtube.com/thelebrons and will be heavily promoted and distributed
through LeBron’s Facebook and Twitter channels as well as a dedicated section of LeBronJames.com

About LeBron James and Spring Hill Productions

LeBron James, 2009 and 2010 NBA Most Valuable Player, is an
internationally recognized basketball superstar who plays for the Miami
Heat. Selected to the NBA All-Star team every year after his rookie
season, as the overall No. 1 pick in the 2003 draft, LeBron has
electrified fans across the globe with his dazzling play and
record-breaking achievements. He is the youngest player in NBA history
to win Rookie of the Year honors and reach 15,000 career points. LeBron
served as a co-captain of the Team USA basketball team that won the Gold
Medal with an undefeated record at the 2008 Summer Olympics.

Off the court, James is actively involved in a wide range of
philanthropic endeavors. LeBron is an avid supporter of Boys & Girls
Clubs of America and through a national initiative the LeBron James
Family Foundation donated 1000 HP computers to the organization in 2010.
He continues to give back to the city of Akron and in 2010 LeBron has
donated 1000 HP computers to Akron Public Schools “After-School Program”
as well. LeBron James hosts the annual State Farm King for Kids
Bike-a-thon, whose proceeds are donated to the Akron Area YMCA and the
Akron Urban League. In addition, James and the LJFF have installed
playgrounds in New Orleans, Phoenix and Dallas, as part of an initiative
that began in 2008 during the NBA All-Star activities.

In 2008, LeBron James and his business partner, Maverick Carter
created Spring Hill Productions and executive produced More Than a Game,
a documentary which chronicles LeBron and his teammates at
St.Vincent-St. Mary High School in Akron, Ohio and their seven-year
journey which culminates with a national high school championship. More
Than a Game debuted to critical acclaim at the Toronto Film Festival in
September 2008 and was runner-up for the People’s Choice award to the
eventual Academy Award winner Slum Dog Millionaire. The film opened
domestically in the fall October of 2009 and was nominated for a 2010
Independent Spirit Award for Best Documentary.

About Believe Entertainment Group

Believe Entertainment Group is a digital entertainment company
focusing on premium entertainment experiences through direct partnership
with elite talent and leading brands delivered through a variety of
digital outlets such as web, mobile, VOD, social media, gaming, and
more. In April 2010, Believe Entertainment Group announced an alliance
with Paramount Digital Entertainment (PDE) working together on the hit
digital series The Legion of Extraordinary Dancers (The LXD), created by
Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed
through Hulu. Recently, Believe Entertainment Group expanded its
partnership with MommyCast, the Webby Award winning multi-medium show
for moms, and announced the launch of MommyCast Latina, a
first-of-its-kind, original HD web show specifically for the Latina mom.
Formerly, Dan Goodman and William H. Masterson III, Co-Founders of
Believe Entertainment Group, have launched previous digital
entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon
Comedy with Family Guy creator Seth MacFarlane and meinspace.com, an
online effort to support Sacha Baron Cohen’s Bruno, as well as original
short form content with the world famous improv troupe, The Second City
among others. Their extensive experience in advertising and marketing
has led to brand and distribution partnerships with well-known,
respected brands such as Burger King, Procter & Gamble, Priceline,
Johnson & Johnson, State Farm and Microsoft among others, as well as
key distribution relationships delivering scalable audiences for their
projects including YouTube, Google, Hulu, Digital Broadcasting Group,
MySpace, FLO TV and more.

For more information on Believe Entertainment Group contact: Gretchen Wagner, 917-716-6047, gwagner(at)BelieveEnt(dot)com

About Dru Dog Productions

Dru Dog Productions Inc. is a dynamic production company specializing
in 2D and CG animation with experience in Stereoscopic/3D conversion
and Live Action production. The objective of Dru Dog Productions is to
provide animation services and develop production pipelines specific to
the project needs and budgetary concerns of each client. The company
was formed by Andrew Egiziano and Nicholisa Contis, multi talented
Producers of Animation, Live-Action, and Digital format with extensive
comprehensive experience of all phases of pre-production, production,
post, delivery and marketing of all media formats. Andrew and Nicholisa
bring 35 years of collective studio and small business experience,
having worked for companies such as Paramount, Nickelodeon, Disney, Sony
and Warner Bros on Feature, Television, Commercials and Stereoscopic/3D
conversion.

The team assembled at Dru Dog Production is focused on building and
managing workflows and production pipelines optimized to meet client
specifications with an eye to providing client integration into each
system for proper collaboration and client approval at each stage of
production. An emphasis is placed on interpersonal management offering
transparent budgeting and cost reporting that integrates with any
established or developing entertainment cost reporting structure.

The Dru Dog Production team have produced several projects including
the CG film “Barnyard the Movie” and Seth MacFarlanes Cavalcade of
Cartoon Comedy as well as various projects for Fox Entertainment’s
“Family Guy” show and more recently the web based show “The LeBrons”.
Dru Dog Productions, utilizes business relationships with local talent
and overseas studios to achieve the creative and financial goals of each
project. The ultimate goal of the team at Dru Dog Productions is to
bring the quality of studio level animation relative to client need and
budget limitations.