The Steve Harvey Project Brings Top-Rated Steve Harvey Morning Show Nightly to CENTRIC

NEW YORK, Nov. 8, 2010 /PRNewswire/ — Entertainment heavyweight Steve Harvey brings his fun, fast-paced and popular morning radio program “The Steve Harvey Morning Show” to CENTRIC premiering Monday, November 15 at 9:00 p.m.* and airing nightly Monday – Friday. An hour-long show that presents the best of the morning show, THE STEVE HARVEY PROJECT
is a nightly show unlike any other, filmed daily with bits by fan
favorites like Sister O’Dell, Eugene, the Pastors and many more.
Featuring the cast of Steve Harvey, his sidekick/comedian Nephew Tommy, and supporting co-hosts Shirley Strawberry and Carla Ferrell,
the show will include character sketches by Steve and Tommy, a singing
contest, live studio guests, celebrity interviews, a dating segment
called “Locate Your Love,” and the show’s signature relationship segment
“Strawberry Letter.”  In this major feature, viewers write in to
Shirley and Steve for relationship advice and they offer different,
hilarious takes on the questions. Using robust on-line
recruitment from Steveharvey.com and daily listener call-ins, the show
is interactive and lively and provides an inside look into the makings
of one of the country’s most innovative and successful morning radio
shows.

With the debut of THE STEVE HARVEY PROJECT, Steve Harvey and CENTRIC
continue to lead the way in bringing original entertainment that makes
an impact on the culture and lifestyle of today’s African-American and
diverse audiences. Garnering huge ratings and acclaim as the new host of
the long-running syndicated game show “Family Feud,” the comedian,
best-selling author and top radio personality joins CENTRIC
to add another dimension to the show by allowing his millions of fans
to see the top-rated “Steve Harvey Morning Show” in action. By taping
the show for television, CENTRIC will give fans a look into the show they listen to every morning.

Says Harvey, “I am elated to present THE STEVE HARVEY PROJECT on CENTRIC,
a network that is committed to providing programming that is innovative
and new,” says Harvey. “It’s going to be fun to show fans of the ‘Steve
Harvey Morning Show’ all that goes on behind the scenes and how much
their support inspires us everyday.”

“We are thrilled to have the multi-faceted Steve Harvey and the cast of THE STEVE HARVEY PROJECT on CENTRIC as they’ve built a tremendously successful radio show that will entertain and elevate our audience even more on screen,” said Loretha Jones, president of original programming at BET Networks.

“We are excited to present Steve’s radio family with the opportunity to see him on television,” said Paxton Baker, CENTRIC‘s
general manager and executive vice president. “Steve’s voice has been
heard and known throughout the radio waves for the past five years, and
now we have the opportunity for listeners to not only hear him but see
his show come to life on CENTRIC.”

The premiere of THE STEVE HARVEY PROJECT on Monday, November 15 continues a busy fall quarter for Steve Harvey,
coming on the heels of his debut in September hosting “Family Feud” –
which has been grabbing massive ratings nationwide – and the
much-anticipated release of his second book on relationships, Straight Talk, No Chaser – which will hit shelves on December 7. Harvey will also grace the stage at CENTRIC’s 2010 Soul Train Awards to present the Legend Award to Ron Isley. The show tapes November 10 at the Cobb Energy Performing Arts Centre in metropolitan Atlanta and will air on November 28th in a special simulcast on BET and CENTRIC at 9:00 p.m.*

THE STEVE HARVEY PROJECT is
produced by Executive Producers Steve Harvey, Rushion McDonald, and
Co-Executive Producer Eugenia Harvey. Other contributors include Special
Consultant Kenn Michael and Senior Producer Kim Gagne. THE STEVE HARVEY PROJECT is produced by Nu-Opp, Inc.

*Airs 9:00 p.m. ET/6:00 p.m. PT.

CENTRIC