Will Michael Jackson’s This Is It Soon be Toppled

Will Michael Jackson’s This Is It Soon be Toppled as the Number One Concert Film?

Michael Jackson’s This Is It details the preparation the late star put into the concert tour of the same name before his untimely death in 2009. The offering from Kenny Ortega features a vast amount of behind-the-scenes footage, allowing viewers to get a glimpse of what the King of Pop’s method involved.

The documentary is still the most successful concert film ever made, but there is a chance that it could soon be toppled by Taylor Swift: The Eras Tour.

This Is It is Highest Grossing Concert Film Ever

There have been countless documentary concert films made in the years since Michael Jackson’s This Is It, but none have managed to come anywhere close to the revenue that the Ortega offering generated. The picture blew up even before its release and went on to make $261.2 million worldwide. Adjusted for inflation, the figure stands at $356 million.

This figure is even more impressive when compared to some of the other huge stars that have had success from similar offerings in the years since. Justin Bieber: Never Say Never sits in second place with a gross of $99 million, with One Direction: This Is Us in 2013 bringing in $68.5 million.

Jackson’s Success Could Have Been More Impressive in Internet Age

The huge gulf in revenue between Jackson’s concert film and others of a similar ilk highlights the King of Pop’s stature and how few artists have ever come close to the Dangerous singer. What’s more impressive is that the late star conquered the world in the pre-internet era. If he’d had all of today’s modern tools at his disposal, he could have potentially been an even greater success.

If Jackson was still touring today, there’s no doubt that his marketing team would turn to modern methods to promote to diverse demographics. The singer featured in many games when he was alive, including Michael Jackson’s Moonwalker and Michael Jackson in Scramble Training. With all the different modern platforms available now, it would be easy for games based on

Jackson to get a lot of attention. For instance, there could be more mobile, console, and online casino titles. Michael Jackson: King of Pop is already one of the top pop slots on the market, and the game from Bally features some of his best songs. If Jackson was still going today, there would doubtlessly be more reel spinners like it.

Taylor Swift Expected to Break New Concert Film Record

Taylor Swift: The Eras Tour earned around $96 million in its first weekend in the United States and Canada and set a domestic record in the process. Now, it is widely expected to go on and break further records as people in countries all over the world go out to watch it.

Swift is arguably the modern equivalent of Jackson, and she is already one of the best-selling musicians of all time at the age of 33. She has sold more than 200 million records but is still a long distance away from Jackson’s one billion in sales.

Jackson has held the record for an impressive amount of time, but This Is It’s reign at the top could be about to come to an end. Swift is a worthy artist to claim the crown from Jackson if she manages to do so.