Will.i.am and Jennifer Hudson Join New Music Reality Series ‘Majors & Minors’

LOS ANGELES, Sept. 14, 2011 /PRNewswire/ — Grammy® Award-winning superstar Will.i.am (Black Eyed Peas) and Grammy® and Academy Award®-winning (Dreamgirls) Jennifer Hudson have joined an all-star lineup of industry artists and professionals serving as mentors for The Hub TV Network’s new original reality music series “Majors & Minors,” premiering Friday, September 23 (8 p.m. ET).

Over
the course of the TV season, “Majors & Minors” follows the journey
of 12 talented young performers, ages 10-16, as they are mentored by
some of the biggest and most successful artists and coaches in the music
industry. The Hub TV Network, a destination for kids and their
families, is a joint venture of Discovery Communications and Hasbro,
Inc. In addition, it was announced that TruMoo® chocolate milk will
serve as a premiere season-long sponsor of the new series as part of its
nationwide product launch and advertising campaign.

Music star (and “Black Eyed Peas” founder) Will.i.am and singing/acting sensation Jennifer Hudson
join a star-studded team of previously announced top musical artists as
mentors (“Majors”) in the ground-breaking series. Also bringing
invaluable music experience and star power are Adam Lambert, Brandy, Leona Lewis, Colbie Caillat, Avril Lavigne, Sean Kingston, Jordin Sparks, Claude Kelly, OneRepublic’s Ryan Tedder and Mike Posner.

Each
mentor will provide guidance to the gifted young cast as they begin
their roads towards individual stardom. While no one is ever voted off,
one lucky “star-in-the- making” will claim the ultimate prize of a
recording deal with Boardwalk Records/RCA Records and an opportunity to
be featured in a cross-country concert tour.

In
the premiere episode, viewers are introduced to the 12 cast members as
they participate in the nationwide casting call process along with more
than 40,000 young hopefuls. Selections of the final 12 were made by some
of the music industry’s top professionals. R&B singing sensation
songwriter Brandy guest stars as the premiere episode reveals the back
stories that led each of the kids to this point on their journey to
their dreams. Brandy also serves as a series mentor and producer on
“Majors & Minors.”

The first original track from “Majors & Minors,” titled “One World” will be available on iTunes and all digital retailers beginning Tuesday, September 20. “One World“, which is performed by the “Majors & Minors” cast is featured in the premiere episode, was written by Evan “Kidd” Bogart, Justin Gray, David “DQ” Quinones, Nikola Bedingfield and the “Majors & Minors” Cast. Please see below link to stream the track. http://soundcloud.com/rca-music-group/one-world

The host of “Majors & Minors” is the humorous British television-radio personality Joby Harte,
known for his hosting roles on “MTV News” MTV UK, and “Summer XS” on
Clear Channel Radio. Harte also recently released the song Chugga Chugga (All Night) with comedian Russell Brand in 2010.

Majors
& Minors” was developed and is executive-produced by Evan “Kidd”
Bogart, the songwriting hit-maker for music stars Rihanna and Beyonce,
and top TV producers Timothy Scott Bogart and Gary A. Randall. The show is produced for The Hub by Boardwalk Entertainment Group in partnership with Sony Music’s RCA Records and BMI.

About The Hub

THE
HUB is a multi-platform joint venture between Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS)
with a goal of entertaining, enlightening, empowering and educating
children and their families. The cable and satellite television network
features original programming as well as content from Discovery’s
library of award-winning children’s educational programming; from
Hasbro’s rich portfolio of entertainment and educational properties
built during the past 90 years; and from leading third-party producers
worldwide. The Hub lineup includes animated and live-action series, as
well as specials, game shows, and family-favorite movies. The network
extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010,
and reaches approximately 61 million U.S. households. The Hub logo and
name are trademarks of Hub Television Networks, LLC. All rights
reserved.

Visit The Hub on Facebook at http://www.facebook.com/#!/hubtvnetwork

Note: For artwork, visit www.press.discovery.com

About Boardwalk Entertainment Group

Boardwalk
Entertainment Group is a multi-faceted production and media company
encompassing film, television, music and technology. In addition to the
music reality series Majors & Minors for The Hub TV Network,
Boardwalk Television is in development on scripted and unscripted
projects set up at various broadcast and cable networks, and is in
development on its first feature film. Boardwalk Records is releasing
albums from new and established artists, including Wallpaper. and ZZ Ward,
whose LPs drop in 2012. The company also maintains strategic alliances
with major music companies including Sony’s RCA Records, Bug Music, Inc.
and BMI.

About TruMoo® Milk

TruMoo®
brings innovation to the dairy case from the Dean Foods (NYSE: DF)
family of regional dairies from coast to coast. TruMoo, a reformulated
chocolate milk with less sugar and no high fructose corn syrup, is
available in schools, restaurants and retail stores across the country.
To find coupons, TruMoo retailers, and a Switcheroo Calculator that
compares TruMoo milk’s nutrition to other beverages, visit www.TruMoo.com or find the brand as “TruMoo Milk” on Facebook and “@TruMooMilk” on Twitter.

The Hub TV Network