B.B. KING, CRYSTAL BOWERSOX AND ONETOUCH® TAKE CENTER STAGE IN NEW DIABETES CAMPAIGN

Music Stars are Ambassadors for Putting Life First™ with Diabetes

Milpitas, California, March 15, 2011 /PRNewswire/ — OneTouch®, a leading brand of blood glucose monitoring systems for people with diabetes, has introduced Life First™,
a new North American campaign featuring music legend B.B. King and
Crystal Bowersox, one of music’s most talented new artists. The ads
debut on national and regional television today and will be followed by
online and print ads over the next several months. The introduction of
the campaign is particularly timely, since March 22 marks National
Diabetes Alert Day in the U.S.

The campaign brings together these two talented blues-inspired
musicians for the first time as ambassadors for OneTouch. Both have
firsthand experience with diabetes and represent the broad spectrum of
people living with the disease. King, 85, a legendary guitarist and
singer-songwriter who has appeared in previous OneTouch campaigns, has
had type 2 diabetes since 1991. Bowersox, 25, the runner-up on American
Idol Season 9, is insulin dependent and was diagnosed with type 1
diabetes when she was six years old.

“OneTouch understands that people living with diabetes don’t
want to be defined by their disease,” said Michel Paul, Company Group
Chairman, Johnson and Johnson Diabetes Care Franchise, which includes
LifeScan. “They want to know that they’re successfully managing their
diabetes so that they can, in essence, put their life first. B.B. and
Crystal embody the values and philosophy of OneTouch. B.B. is a music
icon who continues to perform and tour tirelessly, and Crystal has
established herself as one of music’s most talented new artists. Both
are clearly managing their diabetes so that they can live life first and
are an inspiration to all individuals living with diabetes.”

The campaign is the first phase of the OneTouch Life First
initiative, which will be expanded over the next several months to
provide information, tools and products to help encourage and inspire
people living with diabetes to successfully manage their disease,
enabling them to live their lives to the fullest.

LifeScan, Inc. is dedicated to creating a world without
limits for people with diabetes and the maker of OneTouch Blood Glucose
Monitoring Systems, a leading brand in North America. For information on
diabetes care and OneTouch Products and services, visit www.onetouch.com.