Michael Jackson’s “The Behind The Mask Project” To Launch March 7th, 2011
Michael Jackson’s Ultimate Music Fan Global Mash-Up To Launch Online March 7
Innovative “Behind The Mask” Video Project Seeks Creative Input From Across The World To Shape Unique Artistic Vision
New York, NY (PRWE
February 28, 2011
In the spirit of Michael Jackson’s pioneering videos that pushed the
creative boundaries in capturing the look, feel and emotions of music,
the Estate of Michael Jackson and Sony Music will provide everyone who
likes music an opportunity to help create online a unique groundbreaking
music video for the single “Behind the Mask”. Using the web in a truly
innovative way, people from around the world on March 7 will come
together to create an imaginative piece of Michael Jackson history in
The Behind the Mask Project.
Led by the creative team at Radical Media and director Dennis Liu, participants will visit the website http://behindthemask.michaeljackson.com
which will be loaded with simple tools that define the different roles
one can play in this landmark project. First, users select a move, a
lyric, or a crowd reaction; performers can even demonstrate their own
moonwalk, the anti-gravity lean or the toe stand. Then, using the
site’s split-screen template, contributors can shoot their move right on
the website with their web cam (or their video camera) and upload their
clip at the precise time it occurs in the video.
After the worldwide community has come together and done their part,
the director will select the top clips and weave them into this
historical work of Michael Jackson video art. The final results of The
Behind the Mask Project will be unveiled during the first week in April.
“Behind the Mask” is a critic and fan favorite from MICHAEL – the
unique collection of songs featuring Michael’s performances completed
posthumously and released in December by the Michael Jackson Estate and
Sony Music. MICHAEL was the #1 global album upon its release in December
and has shipped over 3 million units worldwide making it one of the
biggest albums of 2010. The album’s success continues to underscore
Michael’s importance as a global icon and superstar, transcending
cultures and languages.
Sign up now at http://www.michaeljackson.com for updates on the project. Participate starting March 7, 2011 at http://behindthemask.michaeljackson.com.
Dennis Liu is an award-winning digital filmmaker at @radical.media.
Dennis quickly made a name for himself winning awards for clients that
include Apple and Microsoft and being honored in the renowned “Saatchi
& Saatchi New Directors Showcase”.
@radical.media is a global transmedia company that creates some of
the world’s most innovative content and the home to @radical.media
design+digital. @radical.media’s award-winning projects include the
Academy Award®-winning documentary “The Fog of War”; the Grammy®-winning
“Concert for George”; the Independent Spirit Award-winning “Metallica:
Some Kind of Monster”; the award-winning digital experience “The
Wilderness Downtown” for Google Creative Lab and Arcade Fire; the
Grammy-nominated “The Johnny Cash Project”; the Emmy® and Golden
Globe®-winning pilot episode of the hit series “Mad Men”; the
Emmy®-winning “10 Days That Unexpectedly Changed America” for the
History Channel; and five seasons of the critically acclaimed Sundance
Channel series “Iconoclasts,” among others.