P&G Brands Partner With the Allstate Gospel Superfest to Create a Night of Music and Celebration!

Featuring America’s Top Names in the Gospel Music Industry

CINCINNATI, Jan. 5 /PRNewswire-FirstCall/ —
On January 9, 2010 the Cintas Center at Xavier University will be
filled with music and celebration as the Allstate Gospel Superfest
rolls into Cincinnati, OH. In its 11th year, the Allstate Gospel
Superfest, sponsored in part by Procter & Gamble (P&G) brands
Swiffer®, Mr. Clean®, Bounty®, Charmin®, and Gain®, will bring together
more than thirty national acts for one night to celebrate with song and
praise.

This year’s
event will be co-hosted by film and television stars Vivica A. Fox and
Flex Alexander and will introduce the first ever Horizon Award, which
will honor songstress, Mary Wynn of Detroit, as one of the nation’s
most promising new voices. “I am honored to bring together such a
strong group of performers to showcase the message of faith, hope and
love for audiences across the U.S.,” said Dr. Bobby Cartwright, show
founder and executive producer.

“P&G
is thrilled to be a sponsor for the Gospel Superfest, which is a
must-stop on the gospel music events calendar,” said Marchoe Northern,
P&G Swiffer brand manager. “For P&G, it is important for us to
support events and programs that celebrate the rich culture of all of
our consumers.”

The event
will feature thirty national acts including, Richard Smallwood, J. J.
Hairston, Jason Nelson, Ki Ki Sheard, The Whispers, Shirley Murdock, J.
Moss, 21:03, Dorinda Clark Cole, James Jackson & Atlanta Praise,
Tonya Baker, Karen Clark Sheard, Ricky Dillard & New G, Keith
Wonderboy Johnson, James Fortune, Regina Belle, The CCC Step Team of
Brooklyn, NY, Vicky Winans, Professor Wilbur Belton & The Ladweg
Choir, Ernest Pugh, among others.

About Gospel Superfest

The
Allstate Gospel Superfest is one of the nation’s largest TV recordings
in the field of urban-targeted- inspirational music and entertainment.
Founded in 1998, the show has maintained a consistent presence in
broadcast syndication for ten consecutive years since the year 2000.
Releasing five one-hour specials a year, The Allstate Gospel Superfest
is carried by major TV network affiliated stations including ABC, CBS,
NBC, FOX, CW, & MYTV. The show is aired locally in Cincinnati on
WXIX Fox 19. In domestic syndication the series reached an
unprecedented US TV household coverage of over 90% in the years 2004,
2005, 2006, 2007 and 2008. (Source Nielsen Media Research) Gospel
Superfest TV programming reaches millions of TV viewers annually via
domestic syndication and cable. The show is also carried on major
Christian networks including The Trinity Broadcasting Network (the
world’s largest) and The Word Network which can be viewed on multiple
cable carriers and Direct TV.

About Procter & Gamble

Four
billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G
community includes approximately 135,000 employees working in about 80
countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the Allstate Corporation

The Allstate Corporation (NYSE: ALL)
is the nation’s largest publicly held personal lines insurer. Widely
known through the “You’re In Good Hands With Allstate®” slogan,
Allstate is reinventing protection and retirement to help more than 17
million households insure what they have today and better prepare for
tomorrow. Consumers access Allstate insurance products and services
through Allstate agencies, independent agencies, and Allstate exclusive
financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.

Procter & Gamble