UNWRAPPED Series VOL. 6 | ‘GIVE THE DRUMMER SOME’ debuts at #1 on Billboards Contemporary Jazz Chart

The UNWRAPPED Series VOL. 6 ‘GIVE THE DRUMMER SOME’ Featuring Tony
Royster, Jr. on Hidden Beach Recordings Debuts #1 on Contemporary Jazz
Chart

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SANTA MONICA, Calif., Nov. 19 /PRNewswire/ — Hidden Beach Recordings’ UNWRAPPED(TM) VOL. 6 “GIVE THE DRUMMER SOME” debuts at #1 on the Contemporary Jazz Chart, topping Chris Botti and Brian Culbertson’s releases. The acclaimed “UNWRAPPED” series continues its legacy with its latest partnership with drummer extraordinaire–Tony Royster, Jr.–fresh off the road from the Jay-Z Tour.

It
appears this milestone may be full of firsts. It is believed to be the
first time ever a project led by a drummer has entered the chart at #1.
Observers have also noted this may be the first #1 record in history
with so few initial shipments to the traditional record retail
marketplace. Such an accomplishment is especially noteworthy
considering the product’s minimal phase one availability in the usual
retail channels. With Hidden Beach Recordings’ strong ties,
following and reach in the mid-Atlantic region–specifically, the
Philadelphia and Washington, D.C. areas–lead the charge in enthusiasm
with regard to this release. Philadelphia is the birthplace of Hidden
Beach’s new grass roots marketing and retail program “The Philly
Experiment” and is familiar ground for the brand (i.e., Jill Scott,
Kindred the Family Soul) and the leader in the national marketplace as
local clubs and independent deejays there have embraced the project
full force. The company’s grass roots approach in exposing the record
through clubs and direct retail while tying in radio promotions has
brought in the initial regional phase I awareness of the UNWRAPPED Brand to both the jazz and R&B consumer.

UNWRAPPED VOL. 6 continues the Hidden Beach UNWRAPPED legacy of yet another jazzy, jam-packed collection of the best known hip hop, rap and R&B hits made popular by Lil Wayne, Soulja Boy, T.I., Jamie Foxx, Beyonce, and many more! VOL. 6 features 10 smash hits which have been stripped down, exposed and UNWRAPPED, including “Lollipop” which alone fueled over 3 million albums for Lil Wayne, and is one of four featured #1 hit singles along with “Best I Ever Had” – Drake, “Blame It” – Jamie Foxx and “Live Your Life” – T.I.

Hidden Beach Recordings is distributed worldwide by Universal Music Group.

Hidden Beach; UNWRAPPED