Telemundo, Billboard and the Puerto Rico Tourism Company Sign
Agreement to Broadcast the 2010 Billboard Latin Music Awards Presented
by State Farm Live from Puerto Rico

The
2010 Billboard Latin Music Awards live from Puerto Rico will be the
first time the critically acclaimed awards show goes on the road

SAN JUAN, Puerto Rico, Nov. 17 /PRNewswire/ —
Telemundo Communications Group, a leading producer of high-quality
content for Hispanics in the U.S. and audiences around the world,
Billboard, the world’s most trusted music brand, and The Puerto Rico
Tourism Company announced today that they reached an agreement to hold
the 2010 Billboard Latin Music Awards Presented by State Farm in San
Juan, Puerto Rico, on April 29th, 2010. Billboard also announced it
will move its Billboard Latin Music Conference to Puerto Rico to
coincide with the live show.

“The
great success of the Billboard Latin Music Awards is born out of the
great talent, great teams, vision and the outstanding partnership with
Billboard,” said Don Browne, President of Telemundo. “Now we’re
thrilled to announce another convergence of talent and vision with The
Puerto Rico Tourism Company to create another ‘first’ and bring the
production of this great show to the home birthplace of Telemundo.”

“The
move to Puerto Rico is a very exciting opportunity for Billboard as it
extends the increasing international presence of the brand and allows
us to expand the Billboard Latin Music Conference audience,” says
Howard Appelbaum, Publisher, Billboard. “We look forward to working
with Telemundo and The Puerto Rico Tourism Company to bring the events
to the next level in 2010.”

“The
Puerto Rico Tourism Company is ready to welcome the 2010 Billboard
Latin Music Conference and Awards to Puerto Rico. Not only do we have
the finest venues in the Caribbean, we have the best infrastructure and
the knowledge to get the job well done,” said Jaime Lopez Diaz,
executive director of The Puerto Rico Tourism Company. “Music is a big
part of our culture. Our artists and sounds have traveled the globe.
While names like Marc Anthony, Ricky Martin, Ednita Nazario, Luis
Fonsi, Daddy Yankee amongst so many others, have positioned our Island
at the center of the music industry for years, now is our time to show
the world, that when it comes to first class music events, Puerto Rico
does it better!” stated the Executive Director.

Earlier
this year, Telemundo and Billboard announced they had extended their
multi-year deal to present the annual Billboard Latin Music Awards,
with renowned producer, Tony Mojena continuing as the show’s Executive
Producer. This unprecedented agreement grants Telemundo expanded
exclusive rights across multiple platforms including television, online
and mobile.

This year’s
Billboard Latin Music Awards, presented by State Farm, aired live in
High Definition on Telemundo, the first time a Spanish-language network
has broadcast nationally in true HD, and commemorated the 11th year
that Telemundo has broadcast the show in the United States and in more
than 30 countries around the world. Details of the event can be found
at the official site of the 2009 Billboard Latin Music Awards,
presented by State Farm at http://www.telemundo.com.

The
Billboard Latin Music Awards, presented by State Farm, culminated the
20th annual Billboard Latin Music Conference – the most important Latin
music industry event in the world. Next year’s conference, presented by
State Farm and taking place from April 26 to April 29 at the Conrad,
San Juan, Condado Plaza in Puerto Rico, will unite today’s top Latin
music artists, executives, managers, sponsors, media and many more. For
more information on the conference, visit
www.billboardlatinconference.com http://www.billboardlatinconference.com/.

Telemundo