Sony Music Entertainment to Go Mobile With Artists’ Websites;
Launching Mobile Michael Jackson Website With Video, Photos, News and
More

Partnership with Azuki Systems Delivers Optimized Mobile Content

NEW YORK, Nov. 11 /PRNewswire/ — Sony Music
Entertainment today announced plans to optimize the Web destinations of
its artists for viewing on mobile phones. Sony Music, which was
recently ranked by comScore Media Metrix as one of the Web’s top 10
entertainment music destinations, will partner with Azuki Systems,
Inc., an innovator powering a new generation of mobile media, to create
mobile versions of its artist websites, offering video, photos, news,
and more for the music fan on the go.

A
mobile version of Michael Jackson’s official website will be the first
site to launch under the initiative, marking the first fully
mobile-optimized website for a Sony Music artist.

Beginning
today at m.michaeljackson.com, the Michael Jackson mobile website will
feature Michael Jackson news, photos and streaming access to classic
videos such as “Billie Jean,” “Beat It,” and the unforgettable
“Thriller.”

The site
will allow mobile music fans to experience like never before Michael
Jackson’s celebrated artistry, which has left an indelible mark on
music history, and the music that will continue to inspire and
influence pop, soul, R&B and hip-hop for generations to come.

“The
genius and influence of Michael Jackson’s music and artistry is
unparalleled,” said Adam Block, Senior Vice President and General
Manager, Legacy Recordings. “We are pleased to be working with Azuki
Systems to create a high quality, rich media experience for
MichaelJackson.com that will allow fans to enjoy Michael’s art and
vision via the site on mobile phones in much the same way they do today
on their PCs.”

Sony Music will roll out mobile versions of other artists’ websites in the coming months.

Powering Mobile Media

Sony
Music’s mobile sites are being developed in Azuki’s rapid web
production environment and powered by the award-winning Azuki Wireless
Platform(TM) (AWP). The AWP works in conjunction with Akamai, the
world’s leading content delivery platform, to offer unparalleled scale,
reliability and cost efficiencies.

Sony
Music artist sites will serve up the highest quality mobile video along
with dynamically updated photos, news and other content.

“We
look forward to working with Sony Music to demonstrate what is possible
for rich mobile media,” said Jim Ricotta, CEO of Azuki Systems. “We are
prepared to support an unprecedented number of mobile site visitors and
are excited to be able to showcase our ability to optimize the
experience for each of them.”

Availability

The
Michael Jackson mobile website is available at m.michaeljackson.com for
Android, BlackBerry Storm, iPhone, iPod Touch, and Palm Pre users.
Azuki and Sony will roll out full support for mobile browser handsets
by the end of the year.

About Azuki Systems

Azuki
offers an award winning software platform for media companies to
deliver a new generation of mobile websites and applications. Azuki
powers high quality video, rich community features, and compelling
true-to-brand consumer experiences. With Azuki, content providers scale
on proven infrastructure and extend desktop services seamlessly across
the mobile web. Based in Acton, Mass., Azuki is led by an executive
team that has built some of the communications industry’s most
successful companies. For additional information, please visit www.azukisystems.com, follow Azuki on Twitter at www.twitter.com/azuki_systems or call 1-978-844-5100.

About Sony Music Entertainment

Sony
Music Entertainment is a global recorded music company with a roster of
current artists that includes a broad array of both local artists and
international superstars. The company boasts a vast catalog that
comprises some of the most important recordings in history. It is home
to premier record labels representing music from every genre, including
American Recordings, Arista Nashville, Arista Records, Aware, Battery
Records, Beach Street Records, Black Seal, BNA Records, Cinematic,
Columbia Nashville, Columbia Records, Epic Records, Essential Records,
Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee
Entertainment, J Records, Jive Records, LaFace Records, Legacy
Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA
Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony
Classical, Sony Music Latin, Star Time International, Verity Records,
and Volcano Entertainment. Sony Music Entertainment is a wholly owned
subsidiary of Sony Corporation of America.

Azuki Systems