MTV Celebrates Its 28th Birthday by Remembering Michael Jackson

This historic event kicks off at noon ET/PT with the
world premiere of “Michael Jackson’s Human Nature.” This half hour
special will feature candid stories from the pop icon’s friends and
colleagues about Michael Jackson the human being, rather than the
entertainer. Jackson touched many lives through his music and this show
will tell the stories of the many people he impacted directly.

Every celebration needs some Michael Jackson hits, so MTV
is giving viewers 90 minutes of MJ’s most popular videos as decided by
their number of streams on mtv.com. “Michael Jackson’s Top 10 Video
Countdown” (12:30PM ET/PT) will also feature facts and trivia about
each video, as well as rare interview footage of Michael discussing his
hit singles.

At 2PM, MTV will present the world premiere of “Michael
Jackson’s Influence on Music,” an hour-long special featuring a
collection of the top videos from the many artists who have been
influenced by the King of Pop. From Justin Timberlake to Usher, MTV
viewers will be treated to the hits inspired by Michael Jackson. As an
added birthday bonus to viewers, MTV will also feature streaming
messages from artists remembering Michael Jackson, along with exclusive
interviews about the impact Jackson had on their music and their lives.

Michael’s mark was left on the world of dance as well as
music, so MTV is topping off the celebration with an encore
presentation of “America’s Best Dance Crew – Michael Jackson’s
Thriller” at 3PM. In this special episode of ABDC, dance crews
choreographed their own moves to tracks from Jackson’s “Thriller” album
to celebrate its 25th anniversary.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music,
creativity and youth culture. For over 27 years, MTV has evolved,
challenged the norm, and detonated boundaries — giving each new
generation a creative outlet and voice that entertains, informs and
unites on every platform and screen. On-air, MTV is the number one
rated full-day ad-supported cable network for P12-24. Online, MTV.com
grew a healthy +9% from 1Q09, averaging 23.6M unique visitors for the
second quarter of 2009. The site continues to grow video content
streams, up significantly from 1Q09 by +15%, generating a whopping
262.2M streams in Q209, a +7% increase from the same time period last
year. And MTV’s successful sibling networks MTV2, mtvU and MTV Tr3s
each deliver unprecedented customized content, super-serving music
fans, college students and young American Latinos like no one else. MTV
is part of MTV Networks, a unit of Viacom (NYSE: VIA,
VIA., one of the world’s leading creators of programming and content
across all media platforms. Wanna know more? Come on in. . . www.mtvpress.com.