John Legend and Gap Join (PRODUCT)RED(TM) to Help Eliminate AIDS in Africa with Exclusive (RED)ZONE Seating at Madison Square Garden
John
Legend and Gap Join (PRODUCT)RED(TM) to Help Eliminate AIDS in Africa
with Exclusive (RED)ZONE Seating at Madison Square Garden
NEW YORK, July 29 /PRNewswire/ — Grammy-Award winning artist and long-time (PRODUCT)RED supporter John Legend
is joining with Gap to create an exclusive (RED)ZONE seating section
for his August 13th, 2009 concert at Madison Square Garden in New York
City. Beginning July 29th, every purchase at select Gap stores in the
New York tri-state area will include a special access code enabling
shoppers to obtain one ticket in the reserved RED(ZONE) section for
John Legend’s MSG show. Even better, with each (RED)ZONE ticket
purchase, shoppers will automatically receive a second ticket to the
show free of charge. Additionally, a select number of fans seated in
the (RED)ZONE section will be randomly selected to go backstage to
personally meet Legend after the evening’s performance. Proceeds from
the ticket sales in the (RED)ZONE will benefit HIV/AIDS programs in
Africa supported by the Global Fund.
“I love working with (PRODUCT)RED because they provide an
innovative way for great brands and great artists to come together to
powerfully and effectively fight AIDS in Africa,” said Legend. “I’m
proud to be partnering with Gap and (RED)(TM) on my upcoming Madison
Square Garden concert, because I know the money generated will go
directly to help get medicine to those who need it.”
Tickets to this exclusive (RED)ZONE area are available by visiting www.johnlegend.com/red
and entering the special access code as prompted – tickets are $66.00
each and are subject to limited availability. Fans can log on to www.gap.com/johnlegend to locate participating Gap stores in the New York tri-state area.
Gap is celebrating its collaboration with John Legend and
the launch of the new (PRODUCT)RED Artist Edition T-shirts by turning
Gap store windows (RED) nationwide from July 29 through August 12. Gap
also opened a special pop-up art gallery adjacent to its Fifth Avenue
flagship store in New York City on Saturday, July 25th. The shop
features Gap (PRODUCT)RED Artist Edition T-Shirts, as well as original
works of art from some of these artists. Fifty percent of the profits
all Gap (PRODUCT)RED Artist Edition T-Shirts benefit the Global Fund to
help eliminate AIDS in Africa.
About John Legend’s Show Me Campaign
Grammy Award winner, John Legend founded the Show Me Campaign after
visiting Millennium Villages in Ghana and Tanzania. The non-profit’s
mission is to end poverty around the world through sustainable
development at the individual, family and small community levels. Go to http://www.showmecampaign.org/ for more information.
About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing,
accessories and personal care products for men, women, children and
babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta
brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates
more than 3,100 stores in the United States, the United Kingdom,
Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding
its international presence with franchise agreements in Asia, Europe,
Latin America and the Middle East. For more information, please visit gapinc.com.
About (RED)(TM) and (PRODUCT)RED(TM)
(RED)’s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help eliminate AIDS in
Africa. Companies whose products take on the (PRODUCT)RED mark
contribute a significant percentage of the sales or portion of the
profits from that product to the Global Fund to finance AIDS programs
in Africa, with an emphasis on the health of women and children.
Current partners are: American Express (U.K. only), Apple, Converse,
Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its
launch in the Spring of 2006, more than $130 million has been generated
by (RED) for the Global Fund. (RED) money is at work in Swaziland,
Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
Since its creation in 2002, the Global Fund has become the dominant
financer of programs to fight AIDS, tuberculosis and malaria, with
approved funding of US $15 billion for programs in 140 countries. The
Global Fund supports programs based on agreed performance targets and
disburses money in response to proven results. At the end of 2008,
programs supported by the Global Fund have averted more than 3.5
million deaths by providing AIDS treatment for 2 million people, TB
treatment for 4.6 million people, and by the distribution of 70 million
insecticide-treated bed nets for the prevention of malaria worldwide.
For more information visit http://www.theglobalfund.org.
