BET Partners With Yahoo! Music to Give Music Fans a Front Row Seat to the ‘BET AWARDS ’09’
Yahoo! Music to Feature Exclusive Award Show Coverage and Content
Hosted by Jamie Foxx, the BET AWARDS ’09 Will Premiere LIVE on Sunday, June 28at 8:00p.m.* with Performances by Jay-Z, Kanye West, Beyonce, Maxwell, Ne-Yo, Mary Mary, Fabolous, Young Jeezy and Soulja Boy, and Appearances by Queen Latifah, Taraji P. Henson, Idris Elba, Sherri Shepherd, Paula Patton, The O’Jays, Alicia Keys and Wyclef Jean
NEW YORK, June 18 /PRNewswire/
— BET, the largest African American targeted media company, and Yahoo!
Music, one of the world’s largest music sites, are coming together for
a content and promotional partnership in support of the BET AWARDS ’09, the #1 program in cable television among African Americans.
As part of the partnership, Yahoo! Music will showcase for its users
originally produced BET video segments in conjunction with this year’s
telecast, including Jamie Foxx, Beyonce and Jay-Z. Yahoo! Music will also offer its users access to exclusive red carpet photography from the BET AWARDS ’09 and post-show video content.
“We’re thrilled to be partnering with Yahoo! to promote the BET
Awards, which is consistently the biggest show of the year for the
African American audience,” said Denmark West, President of BET
Digital. “We’re confident that with Yahoo!’s support in spreading the
word about the BET AWARDS ’09, this year’s show will be the most successful yet.”
Hosted by Jamie Foxx,the BET AWARDS ’09 will
bring together the brightest stars in music, sports and entertainment
in Los Angeles’ historic Shrine Auditorium for a night of exhilarating
LIVE performances on Sunday,June 28 at 8:00 p.m.* This year viewers will be wowed with show-stopping performances by Jay-Z, Kanye West, Beyonce, Maxwell, Ne-Yo, Mary Mary, Fabolous, Young Jeezy and Soulja Boy, and Queen Latifah, Taraji P. Henson, Idris Elba, Sherri Shepherd and Paula Patton
will attend as presenters. BET will also celebrate the musical legacy
and contributions of the soul trio, The O’Jays, who will be presented
with this year’s Lifetime Achievement Award, and Alicia Keys and Wyclef Jean will receive the Humanitarian Award.
Visit BET.com for BET On Blast video highlights, photos and continuous BET AWARDS ’09 updates at www.bet.com/betawards.
*All times ET/PT
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA,
VIA., is the nation’s leading provider of quality entertainment,
music, news and public affairs television programming for the
African-American audience. The primary BET channel reaches more than 98
million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
BET Digital Networks – BET J, BET Gospel and BET Hip Hop, attractive
alternatives for cutting-edge entertainment tastes; BET Home
Entertainment, a collection of BET-branded offerings for the home
environment including DVDs and video-on-demand; BET Mobile, which
provides ringtones, games and video content for wireless devices; and
BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
, is the nation’s leading provider of quality entertainment,