NEW YORK, NY–(Marketwire) – What were you doing at 3am? Twittering with Sean “Diddy” Combs perhaps? Thousands of Twitter followers were! In the wee hours of March 5th, Sean “Diddy” Combs unveiled a new twist to Twitter’s social networking: “P. Twitty TV.” Via his www.TWITTER.COM/IAMDIDDY page, Diddy took the 140-character “twitt” exchange to another level, adding a video blog component. Diddy issued personal commentary and alerts directing his 50,000+ followers to the new “P. Twitty TV” updates.

By launching “P. Twitty TV,” Diddy has created an unprecedented personal social networking experience with his Twitter followers, giving them a nearly real-time view of his daily happenings. Every thirty minutes during the video blog’s first hours, Diddy directed his Twitter followers to “P. Twitty TV” to see candid moments. Currently, Diddy has five episodes on “P. Twitty TV.”

The “P. Twitty TV” revolution will be televised, for the digital world. Join www.TWITTER.COM/IAMDIDDY to find out more details. Also, go to YouTube to watch “P. Twitty TV” episode #1. 

For the past 16 years, Sean “Diddy” Combs has used his artistic vision and entrepreneurial drive to capture and express the sentiments of a generation. As a producer and a performer, he not only created a new musical genre of hip-hop soul, but also catapulted the music and style of African-American youth into the American mainstream. Today, as founder and CEO of Bad Boy Worldwide Entertainment Group, Diddy oversees one of the world’s preeminent companies, encompassing a broad range of businesses, including recording, music publishing, artist management, television and film production, fashion, and restaurants.

In recent years, Diddy has added Broadway and film actor, marathon runner, spirits developer, and fragrance producer to his ever-growing list of accomplishments. Having sold 75 million records worldwide, Diddy has left an indelible mark on pop culture.

Atlantic Records