Chrisette Michelle Records Track for Tyler Perry’s “House Of Payne” (Video)
*Filmmaker Tyler Perry is getting some help from Def Jam artist Chrisette Michelle in the promotion of his TBS series “House of Payne.”
The Grammy nominated-singer has recorded a track, “I Gotta Love Jones,” that serves as the centerpiece for on-air spots and ancillary promos plugging the sitcom, according to Media Daily News.
“During the NBA All-Star game in February, we had a lot of fun and a lot of success using popular music to tap into viewers’ love of both basketball and ‘House of Payne’,” said Vicky Free, vice president of entertainment marketing for TNT, TBS and TCM’s Emerging Marketing and Partnerships business unit. “Now we’re taking things a step further.”
Also part of the campaign is a 60-second music video featuring Michele dancing to the song alongside “House of Payne” stars LaVan Davis, Cassi Davis, Lance Gross and Larramie Doc Shaw.
A short piece on the making of the music video will be shown in Regal Cinemas around the country. Additional versions will be heard on TV and radio. Spots began airing May 22, and additional elements launch in early June.
Michele will join the “Payne” cast at the 2008 Essence Music Festival for a special performance.
And don’t forget House of Payne every Wednesday 9/8c on TBS!
And don’t forget House of Payne every Wednesday 9/8c on TBS!