‘Day Of Silence’ Impact Analyzed | TheUrbanMusicScene.com

In part one of a two-part study looking at Tuesday’s (June 26) “Day of
Silence” to protest the increase in royalty rates proposed by the
Copyright Royalty Board for Internet radio stations and terrestrial
radio broadcasters streaming their signals, Bridge Ratings says 62% of
those asked found their preferred Internet radio site silent on
Tuesday.

Bridge’s national sample of 3000 persons 13+ was
first asked if they normally listen to Internet radio in a typical week
— 21% of the respondents said they did.

Bridge also queried
its randomly dialed telephone sample as to whether they listened to
Internet radio on Tuesday and 45% of the respondents said they did,
while 55% said they hadn’t.

Finally, Bridge says that 72% of
the respondents stated that they tuned to an Internet radio station
Tuesday that was streaming while 23% didn’t listen to Internet radio
that day.

Part two of Bridge’s study, looking at whether the
Internet audience returned following the day-long protest, will be
released on Thursday (June 28).