“Saving Our Selves: A BET COVID-19 Relief Effort” Broadcast Special Airs April 22nd, 2020 on BET

Facebooktwitterredditpinterestlinkedinmailby feather

BET RALLIES TO SUPPORT COMMUNITIES OF COLOR MOST IMPACTED BY COVID-19 PANDEMIC WITH NEW TELEVISION SPECIAL, RELIEF FUND, DIGITAL NEWS PROGRAMS, AND COMMUNITY PARTNERSHIPS

“SAVING OUR SELVES: A BET COVID-19 RELIEF EFFORT,” SPECIAL CO-HOSTED BY KELLY ROWLAND, TERRENCE J, AND REGINA HALL, SET TO AIR ON WEDNESDAY, APRIL 22, 2020 AT 8 PM EST

SPECIAL GUESTS FOR THE SPECIAL INCLUDE DJ KHALED, CHARLIE WILSON, CHANCE THE RAPPER, KIRK FRANKLIN, FANTASIA, MELVIN CRISPELL III and MANY MORE

BET HAS PARTNERED WITH THE UNITED WAY TO CREATE A RELIEF FUND TO RECEIVE FINANCIAL DONATIONS THAT WILL BE DISBURSED TO LOCAL CHARITIES THAT PROVIDE FOOD AND EMERGENCY ASSISTANCE TO THOSE WHO NEED HELP MOST

#BETCOVIDRELIEF

New York, NY (April 8, 2020) – Today, BET announces an array of high impact initiatives to support communities of color impacted by the COVID-19 pandemic. Black Americans are being disproportionately harmed by the health and financial devastation wrought by the COVID-19 pandemic. BET, in partnership with the NAACP, United Way Worldwide, leaders in the African American creative, civil rights and business communities will provide critical financial, educational and community support directly to the African Americans hardest hit by this crisis.

These initiatives include the “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special; the creation of a relief fund in partnership with United Way Worldwide to assist people of color most impacted by this health and financial crisis, and our support of the NAACP’s Town Hall Series.

For 40 years, BET has been rooted in a legacy of helping afflicted communities of color, raising $12 million for Katrina victims and millions more for Haiti earthquake victims. In response to the COVID-19 pandemic, BET will use their global platform to provide critical educational and financial resources directly related to the African American community.

“The COVID-19 pandemic is savagely compounding the profound health and financial vulnerabilities many Black Americans face. Every day, there are new reports of how this pandemic is killing African Americans at much higher rates than other communities.” said Scott Mills, President of BET. “BET is using all of our resources – our capital, our media platforms, our relationships with the creative community, sponsors, businesses and charitable organizations to support our community in this time of crisis.”

The “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special, will air on Wednesday, April 22nd at 8 pm EST. The special, co-hosted by Grammy Award-Winning singer and actress Kelly Rowland, TV personality Terrence J, and actress Regina Hall; will feature virtual appearances and musical performances from some of the biggest names in music and entertainment as they share tips on how to manage, cope and help during the COVID-19 pandemic crisis. Celebrity guest appearances and performances will include DJ Khaled, Charlie Wilson, Chance the Rapper, Kirk Franklin, Fantasia, Melvin Crispell III, and many more. The special will give up-to-date information and drive viewers to needed resources during this unprecedented time. In partnership with United Way, proceeds are being donated to African American communities severely impacted by COVID-19.

“Our goal for this special is to come together in a collective spirit of strength, community and hope. As we unite in harmony and compassion, through the collective healing power of music, comedy and entertainment, we can bring restoration and inspire the world that our brightest days are ahead,” said Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET.

Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will serve as Executive Producer for the “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special along with Jesse Collins, CEO of Jesse Collins Entertainment.

To support these initiatives, BET has established a COVID-19 relief fund in partnership with United Way Worldwide to support African Americans that have been severely impacted by the COVID-19 pandemic. United Way, the largest private funder of human services in the U.S., has a presence in 95% of communities across the country, and has, for more than 130 years, mobilized the caring power of the community to advance the common good. United Way is unparalleled in its power to convene local partners, providers and resources to address the needs of vulnerable communities on the ground.

Financial donations from the joint fund will allow United Way to disburse resources to local organizations under United Ways in New York City, Atlanta, New Orleans, Detroit, Los Angeles and Chicago, regions that have been most impacted by this crisis. There are long-term plans to expand these resources to other markets going forward. In particular, United Way will be supporting families in crisis who are experiencing food insecurity and are in need of emergency assistance.

“United Way is deeply embedded in communities across our country, and our ‘local-ness’ means we know the needs on the ground and how to get the right kind of help to those who need it most,” said Stan Little, Chief Experience Officer of United Way. “We look forward to partnering with BET to bring much-needed relief and long-term recovery to already vulnerable communities that are being hit especially hard because of the COVID-19 pandemic.”

BET is also providing resources and content on COVID-19 across multiple digital platforms including a four-part virtual town hall series in partnership with the NAACP. On Wednesday, April 8, at 8 PM ET/ 5 PM PT, “Unmasked: A COVID-19 Virtual Town Hall Series Powered by NAACP & BET” will stream on NAACP.org and focus on how the pandemic is affecting African Americans and what steps the community can take to build an action plan for positive change. The first town hall will focus on the health, emotional, economic toll, congressional response and how activists can apply pressure to ensure legislation is equitable. Additionally, BET.com is reporting daily on what the African American community needs to know about COVID-19, and how it is impacting our lives.

You can donate to the fund beginning Friday, April 10th. More information on BET’s partnership with UWW and additional extensions of our relief efforts are forthcoming. For further details, please visit BET.com.

W&W Public Relations

MORE News on T.U.M.S.!

Tauren Wells and Kirk Franklin Releases New Single "Millionaire (Good Like That)" | WATCH NEW VIDEO!
Urban Legends to Release Episode 2 "Funky President" From Animated Mini-Series 'Get Down, The Influe...
Bill Moss, Jr. & the B.M.E State Choir Releases New Single "Testimony of Praise" feat. J. Moss | LIS...
Singer Gloria Loring to Release Anticipated New EP "The Best of Me" on Sept 18th, 2020 | LISTEN to T...
R&B Singer Tony Walk Releases Rendition of Classic "Turn Your Love Around" | WATCH NEW VIDEO! | New ...
Guitarist Blake Aaron to Release New Album "Color and Passion" on Sept. 18th, 2020 | LISTEN to New S...
Keyboardist David Garfield Releases New Single "Sir Charles" feat. Grant Geissman & Brandon Fields |...
Vibraphonist Warren Wolf to Release Holiday Album "Christmas Vibes" on Sept. 18th, 2020
R&B Singer Tony O Releases New Single "Chill In The Air" | LISTEN!
Singer Carl B. Phillips Covers 70's Song "Heaven Help Us All" feat. James Murray & Stephen Anderson ...
Singer Koryn Hawthorne Releases New Single "Speak To Me" | WATCH NEW VIDEO! New Album "I Am" Drops S...
U.K. Singer Jorja Smith Releases New Single "By Any Means" | WATCH OFFICIAL VIDEO!
R&B Singer RL Bell Releases New Single "Delilah" | LISTEN!
Singer Rachel Eckroth Releases New Single "Perfect Love" ft. Sy Smith | WATCH NEW VIDEO!
Singer Bette Smith to Release New Album "The Good, The Bad & The Bette" on Sept. 25th, 2020
R&B Singer Mya is "Totally Down" for a R&B Verzuz Battle
Ricky Dillard Releases New EP "Choirmaster: The Chicago House Music Remixes" | WATCH NEW VIDEO!
Paul Hardcastle Releases New Album "Hardcastle 9" | LISTEN to New Single "Tropicool"!
Trumpet Great Eddie Henderson to Release New Album "Shuffle and Deal" on July 31st, 2020 | LISTEN to...
Fred Hammond's New Single Reaches #1 on Billboard Gospel Airplay Chart | WATCH NEW VIDEO!
Gregory Porter to Perform for Launch of NASA's Mars 2020 Mission on July 30th, 2020 | Releases New M...
The Chicago Mass Choir to Release New Album "My Soul Says Yes" on July 31st, 2020 | LISTEN!
Vocalist Danielle Ponder & Karate Boogaloo Release New Single "Look Around' | LISTEN!
Singer Koryn Hawthorne Releases New Single "Pray" | WATCH OFFICIAL NEW VIDEO!
Saxophonist Tony Exum Jr. Releases New Single "Don't Run From Love" feat. Vandell Andrew | LISTEN!
Saxophonist Immanuel Wilkins Releases New Single "Grace And Mercy" - LISTEN! New Album "Omega" Drops...
Gospel Singer Durmond Glanton Releases New Single "Rejoice" | LISTEN!
R&B-Pop Songstress Abrina Releases New Music Video for "Escape" | WATCH!
Lecrae to Release Anticipated New Album "Restoration" on Aug. 21st, 2020 | WATCH NEW VIDEO for "Drow...
Flutist Jef Kearns to Release New EP "Jazzy AF" on Aug. 28th, 2020 | WATCH VIDEO for Single "Nomadic...
Gospel Choir Kenny Lewis & One Voice Releases New Single "Undefeated" | WATCH VIDEO!
Reggae Artist Protoje Releases New Single "Same So" | WATCH OFFICIAL VIDEO!
Black Pumas Releases New EP "The Electric Deluxe Sessions (Amazon Original)" | WATCH NEW VIDEO!
Jazz/Funk Trumpeter Takuya Kuroda To Release New Album "Fly Moon Die Soon" on Sept 18th, 2020 | WATC...
Guitarist Norman Brown to Release New Album "Heart to Heart" on Aug. 7th, 2020 | LISTEN to Title Tra...
Pop-Soul Singer Arika Kane Releases New Single "Colors Of The Wind" | LISTEN!

Leave a Reply

Your email address will not be published. Required fields are marked *