RCA Music Group Takes New Approach at Launching New Alicia Keys’ Album | The Element of Freedom

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RCA Music Group Takes Groundbreaking Approach to Launch Award-Winning Pop/R&B Superstar Alicia Keys’ New Album



RCA Music Group today announced it will release a full stream of Alicia Keys’ upcoming album, “The Element of Freedom, ” exclusively to the artist’s fans on Facebook (www.facebook.com/aliciakeys). RCA Music has partnered with Involver, the leading social media technology firm, to allow Keys’ 1.2 million Facebook fans to stream the tracks from her new album directly from her Facebook Page. Visitors can listen to tracks for free and place pre-orders in advance of the December 15th release of “The Element of Freedom.”

“Alicia’s incredible reach and passionate fan base inspired us to take an innovative approach and become the first music label to launch her album exclusively on the world’s largest social media platform, ” said Tom Corson, EVP/General Manager, RCA Music Group. “After learning about Involver’s powerful social media marketing capabilities and successes with brands such as US Weekly and Puma we knew we’d found the right partner to make this creative online launch a reality.”

The Facebook debut of “The Element of Freedom” marks the fifth album release from the soulful 12-time Grammy Award winner. The album was executive produced by Alicia Keys, Jeff Robinson, Peter Edge and Kerry “Krucial” Brothers and includes the singles “Doesn’t Mean Anything, ” “Try Sleeping With A Broken Heart, ” “Empire State of Mind (Part II) Broken Down, ” as well as a beat-driven duet with Beyoncé called “Put It In A Love Song.”

Keys’ exclusive release on her Facebook Page is an industry first and enabled by Involver’s uniquely powerful social media application platform already used by over 20, 000 companies. Founded by noted 27-year-old entrepreneurs Rahim Fazal and Noah Horton in 2007, Involver’s platform builds, publishes, monitors and measures applications used by brands looking to create comprehensive social media user experiences, complete with the type of rich content that drives usage and visits. Continually working to increase its active audience engagement with over 50 million consumers on Facebook, Involver has delivered significant Facebook Fan Page traffic alongside sponsorship and ecommerce revenue streams.



“Working with RCA Music Group and Alicia’s label MBK Entertainment/J Records, has offered us the chance to launch our new Involver music application, which is now part of our premium suite of applications. This highlights the power these applications have to create an engaging experience within Facebook – We are connecting one of the world’s biggest superstars directly with her fan base, ” said Fazal, CEO of Involver. “The music application is another great addition to our suite of marketing applications that are used by top-tier brands – whether music powerhouses, media names or consumer products – to take advantage of the powerful marketing channels that Facebook and other social media platforms have to offer.” Involver’s music application is available now. Interested parties can learn more by visiting involver.com/form.html.

The album will be available for pre-order from the Facebook Page, but selected singles are available for immediate purchase as a gift from the Facebook Gift Shop, which launched music gifts powered by LaLa earlier this year.

“The Element of Freedom” will be available in deluxe offerings at iTunes and Target with the standard album available everywhere on 12/15. A special “Empire Edition” package that includes a 7 track EP and a chance to win one of 88 Yamaha Piano keys signed by Alicia is also available for pre-order at AliciaKeys.com.

About RCA Music Group

RCA Music Group, comprised of J Records, Arista Records, RCA Records, Polo Grounds, Black Seal and Battery Records, is a unit of Sony Music Entertainment. RCA Music Group includes a diverse roster of internationally renowned artists representing all genres of music including Grammy Award winning and multi-platinum selling recording artists such as Alicia Keys, Foo Fighters, Christina Aguilera, Leona Lewis, Jamie Foxx, Rod Stewart, Barry Manilow, Kelly Clarkson, Jennifer Hudson, Daughtry, Sarah McLachlan, Avril Lavigne, Fantasia, Dave Matthews Band and Whitney Houston among others. The roster also boasts burgeoning superstars including Kings of Leon, David Cook, Jazmine Sullivan and Ray LaMontagne.

About Alicia Keys

Alicia Keys’ signature hybrid of soul, hip-hop, jazz and classical music has made her a worldwide success. With four acclaimed albums to her credit – “Songs in A Minor” (2001), “The Diary of Alicia Keys” (2003), “Unplugged” (2005) and “As I Am” (2007) – Keys’ newest album, “The Element of Freedom, ” is scheduled for release on December 15, 2009. Throughout her career, the New York City native has built an unparalleled repertoire of hits and accomplishments with over 30 million albums sold worldwide and numerous awards including twelve Grammy Awards, eleven Billboard Music Awards, five American Music Awards and fourteen NAACP Image Awards to name a few. Also an acclaimed actress, Keys has appeared in starring roles in “The Secret Life of Bees, ” “The Nanny Diaries” and “Smokin’ Aces.” She is the co-founder and Global Ambassador of Keep a Child Alive, a non-profit organization that provides medicine to families with HIV and AIDS in Africa and India. In addition to her musical and acting achievements, Keys is also a New York Times best-selling author with her Penguin Group USA published “Tears for Water: Songbook of Poems & Lyrics.”

About Involver

Involver is the most popular social media application provider for Facebook Pages. The company’s proprietary marketing technology and content management platform enables more than 20, 000 brands to create, publish, monitor and measure applications on Facebook, and across destination websites and mobile phones. Launched in April 2009, Involver’s marketing suite contains more than twenty customizable applications, including News, Polls, Quizzes, Coupons, Twitter, Videos, Flickr, Live Chat, Music, and CRM, and is used by world-class brands such as US Weekly, Best Buy, P&G, Sprint, and HP. You can learn more at www.involver.com.  class=l> 

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